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Wednesday, May 12, 2010

My View on Automotive Telematics.

As you may have heard, GM is in talks with Google to create a telematics system based off of Googles Android platform. This is very likely a result of Ford and Microsoft's SYNC, which is currently in it's third iteration. SYNC is a wonderful platform, allowing you to integrate you mobile devices into you automobile. It is so good in fact, Kia, has also made a similar system called Uvo. Yum.

Below is where I list the pros and cons of the technology.

Things may sound all fine and dandy....but it's really not.  Here's a look behind the scenes at three thins that are wrong with the services that allows you to voice control you phone through your car:

  1. Distraction: Is using in-car apps any better than texting while driving? No. You're looking at a 8 inch screen trying to find  the best resatraunt in your area while scolding demented teenage drivers that text and use mobile internet? Fuck that. You can argue voice control. That's the same thing as talking on speakerphone. You're still gonna be distracted. And that's not even it.....
  2. Integration woes. There have been reports of phones not pairing up right with Ford SYNC. But that's understandable....but with Google in the picture....You have Apple, you have Google. They hate each other's guts. Google has Android, Apple has iPhone. Do you expect Google to allow iPhone support in cars? I don't think so.
  3. Monthly Charges: Here's the killer. SYNC and Uvo will be free. Good on them. But don;t expect the lovechild of GM and Google to be free(after a year of course). OnStar, the communications services by GM already charges users monthly now. Imagine more services. No imagine in-car internet. Your Internet bill cloned in your car. Just so people can be "connected" and tweet their way to oblivion. Did I mention distraction somewhere?
The above is just a few reasons why telematics isn't THAT great. But notice how I never said it sucked either. Here are some reasons it's good:
  1. Connectivity: Your telematics is like a computer. It can proccess info coming from different sources. This could someday used to provide bad drivers with physical input. Better for them, better for you.
  2. More connectivity: Who wouldn't like to tweet from their cars? Mobile internet let's you do things while stuck in traffic.
  3. Integration. Disregard the distraction point I made earlier. Think about this: YOur SYNC or Uvo allows you to use three or four devices in one place. I believe that this is at least more convenient, if not safer. And here I will also list some tech to combat distraction. You have voice control. You have heads-up display. You have text-to-speech. Distraction is still present, but is negated...somewhat.
What do you think of telematics?

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